Childrenswear brand Frugi is expanding into the toy market for the first time with the launch of its new cuddly toy line, The Frooglies.
Made from signature Frugi fabrics, including 100 per cent organic velour, Dash, Giggles and Doodle boast 'a different sensory texture for little hands to touch and feel'.
“We have had such fun creating our Froogli characters," said Lucy Jewson, Frugi’s co-founder.
"It has been a wonderful experience for the design team to be able to bring our characters to life and we are all looking forward to seeing how this collection will develop. This will be a really exciting season for Frugi and we are confident retailers and consumers alike will be impressed with the fantastic quality of these endearing toys.
"A soft toy is a failsafe gift for every little one and we are sure a Froogli will become a treasured possession to lots of children.”