Children's mags fly flag for print media

Latest ABCs show that while other sectors see circulation fall, kids' titles are holding their own.
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Moshi Monsters, Peppa Pig and Disney properties have continued to ensure the children’s magazine market has somewhat escaped the circulation falls seen in other entertainment industries in the latest round of ABCs.

In fact, Egmont, Redan, Immediate Media, DC Thomson and Skyjack all enjoyed growth with key titles for the July to December 2011 period. In comparison, all but two of the specialist video games magazines available saw their audience fall by more than a tenth (source: MCV), and two magazines lost more than a quarter of their readerships in the last 12 months, with their circulations dropping to less than 10,000.

Skyjack Publishing’s Moshi Monsters Magazine, meanwhile, continues to be the best selling children’s title in the UK. The publication saw a 43 per cent growth to 162,838.

Egmont saw its girls’ portfolio, Disney titles and We Love Pop perform well, with Barbie, Go Girl, Disney Princess and Tinkerbell all enjoying period on period growth.

Immediate Media’s pre-school portfolio was up 24.1 per cent year on year, while Redan Publishing’s Fun to Learn Peppa Pig notched up average sales of 76,834 copies (an increase of 18 per cent YOY). Finally, DC Thomson’s Animals & You recorded an eight per cent growth YOY, while the Official Jacqueline Wilson Mag was up 10.8 per cent YOY.



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The only media which is actively purchased by children and their parents, print magazines have many factors working in their favour. And if you're not already using them to complement your TV and online messages, you need to think again...

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