There are an average of 12 apps on mobile devices that kids have access to, the NPD has found. 88 per cent of those apps were acquired for free.
According to the report children spend approximately five days a week using mobile devices such as a smartphone, tablet or iPod Touch and the average session lasts just under an hour.
Gaming is the most popular type of activity, followed by listening to or downloading music and taking pictures. Boys are more likely to game than girls while girls are more likely to have more types of apps than girls.
“The wide variety and sheer volume of free entertainment content available for app devices is clearly having an impact on kids and the way they play,” said Anita Frazier, industry analyst, The NPD Group.
“While there are a number of engaging and entertaining apps available to kids, many are used and abandoned after a short time, so it’s important to get a clear, factual picture of the role that apps are playing in kids’ lives.”
The NPD survey quizzed 2,500 households containing children aged two to 14.
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