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Chicco launches Facebook Christmas campaign following sales success - ToyNews

Chicco launches Facebook Christmas campaign following sales success

The campaign comes after Chicco announced that sales were up by 19 per cent in 2015.
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Baby brand Chicco has launched a new festive campaign on its Facebook page, in the lead up to Christmas.

The campaign will feature five giveaways, where customers will get the chance to take a sneak peek into Santa’s workshop through a video, which shows the Chicco elves making a different toy each week.

Customers will then be asked to guess what is being made in the video for a chance to win a toy.

In addition, viewers will also get the chance to win a Merlin Annual Pass for a family tour.

The competition has been designed to maximise engagement with key retailers, by offering consumers direct links through to the point of purchase after they have completed their entry.

Holly John, product manager at Chicco, said: "We are really excited about the launch of the Christmas campaign and think it will be a great end to a year we are all incredibly proud of."

The campaign comes after the firm announced its figures for 2015, reporting that sales were up by 19 per cent year-on-year in the pre-school toy market, with 50 per cent overall.

John added: “To have achieved 19 per cent year-on-year sales growth in the first half of the year in a market that is largely flat is an amazing success and the arrival of the Chicco elves is a fantastic way to celebrate it! It is also the perfect way for us to thank both our customers and retailers for the fantastic support they have shown us in 2015.”

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