Chicco launches Facebook Christmas campaign following sales success

The campaign comes after Chicco announced that sales were up by 19 per cent in 2015.
Publish date:
Social count:

Baby brand Chicco has launched a new festive campaign on its Facebook page, in the lead up to Christmas.

The campaign will feature five giveaways, where customers will get the chance to take a sneak peek into Santa’s workshop through a video, which shows the Chicco elves making a different toy each week.

Customers will then be asked to guess what is being made in the video for a chance to win a toy.

In addition, viewers will also get the chance to win a Merlin Annual Pass for a family tour.

The competition has been designed to maximise engagement with key retailers, by offering consumers direct links through to the point of purchase after they have completed their entry.

Holly John, product manager at Chicco, said: "We are really excited about the launch of the Christmas campaign and think it will be a great end to a year we are all incredibly proud of."

The campaign comes after the firm announced its figures for 2015, reporting that sales were up by 19 per cent year-on-year in the pre-school toy market, with 50 per cent overall.

John added: “To have achieved 19 per cent year-on-year sales growth in the first half of the year in a market that is largely flat is an amazing success and the arrival of the Chicco elves is a fantastic way to celebrate it! It is also the perfect way for us to thank both our customers and retailers for the fantastic support they have shown us in 2015.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.