Chicco expands its sales force

Lene Hansen is hired to help develop the toy arm of the business.
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Chicco has appointed Lene Hansen as customer development manager for the midlands, Wales and South West.

Commenting on his new recruit Mitch Levene, managing director of Chicco’s parent company Artsana, said: “Lene is the fourth high profile addition to our sales and marketing functions during the past few months and she brings with her an enormous amount of experience and array of skills, including time at Newell Rubbermaid.

“With the combination of excellent people, product, brand strategy, promotions, added value marketing and merchandising; our customers are well placed to take up the growth opportunity afforded to them via Chicco and Boppy.”

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