The move will see visitors to the theme park’s new Safari Hotel encounter Schleich branding alongside the attractions already on offer.
From mid July children who stay in one of the hotel’s premium family rooms will receive a gift from Schleich as a momento of their stay and those eating in the restaurant will see Schleich competition and activity sheets that have been specially created for the hotel.
The partnership will be piloted until the end of 2010 but plans are already underway for greater links between the German toy company and the theme park in subsequent years.
Speaking of the agreement, Gary Wilmot, head of Schleich’s UK sales force said: "This is a fantastic brand awareness exercise for Schleich. The synergy between the new Chessington Safari Hotel and our Wild Life collection could not be stronger and with the hotel accommodating up to 100,000 visitors each year, many of whom are in the age range for new collectors, we expect the partnership to be extremely lucrative for our retailers too."
Jon Fish, marketing director at the Chessington World of Adventures Resort further added: "2010 is an extremely exciting year for Chessington with the launch of our Wanyama Village & Reserve, offering a truly unique African experience in the heart of Surrey. Our guests can wake up to spectacular views of Zebras and antelope grazing on the reserve behind the Safari themed hotel and now, with our partnership with Schleich, they can take home a small piece of Africa too."