Cheeky Chompers enjoys successful first year of trading

Close to 30,000 Neckerchew bibs were sold to eight UK national retailers as well as 42 independent stores.
Publish date:
Social count:

Cheeky Chompers have revealed the successful financial results for their first year of trading. 

Set up by Edinburgh-based mums Julie Wilson and Amy Livingstone (pictured), Cheeky Chompers launched the Neckerchew, the world’s first chewy dribble bib, last February, and appeared on BBC Two’s Dragon’s Den last night. 

Despite being unsuccessful in gaining support from the dragons, turnover for the first year to January 31st 2013 was £158,928, with a gross profit of £104,892 (66 per cent).

Close to 30,000 bibs were sold to eight UK national retailers including John Lewis, Jojo Maman, Kiddicare and Mothercare as well as 42 independent retailers in the UK. 

The Neckerchew has also been launched in 14 countries including Canada, Benelux, Switzerland, Hong Kong, Taiwan, Australia and UAE.

“The Neckerchew is a very simple idea – as mums we found ourselves constantly picking up and re-sanitising our children’s dropped teethers, so we came up with the innovative idea that if it was attached to the child in some way, then it would be immediately accessible, and importantly, clean," said Julie Wilson.

"The feedback from parents has been fantastic.

“We were over the moon to have the opportunity to pitch our business idea on Dragon’s Den and whilst we weren’t successful in getting funding from them, it was an amazing experience and certainly helped raise our profile. 

"Of course we were delighted that we exceeded our projections, especially when the dragons didn’t believe we could do it - but we definitely proved them wrong. ”

Cheeky Chompers has new product ideas in the pipeline to be released later this year and the full range of Neckerchew designs is available to purchase from leading retailers or direct from from £9.99.

The firm is now waiting for Duncan Bannatyne to fulfil his promise made on Dragon’s Den that “if you make those figures, I’ll eat 100 of your teethers and bibs without salt”.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.