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We find out how the toy industry can work with virtual worlds, apps and mummy bloggers.
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Characters from virtual worlds and mobile apps are appearing more and more in the toy aisles.

From Mind Candy's Moshi Monsters and the phenomenal success of Vivid's toy line, to the gradual move of Rovio's Angry Birds app into consumer products and the beginnings of a toy line around the Stardoll virtual world, it's clear this is a healthy looking potential revenue stream.

Katie Roberts talks to developers of some of the key kids apps and sites to find out more about the trend here.

Meanwhile, you can also find out how mummy - and daddy - bloggers are becoming much more influential when it comes to toy marketing campaigns by clicking here.

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