Chechen officials to launch toy line reflecting the region's history

New range will be backed by cartoons and books about the Chechen Republic's historical figures.
Author:
Publish date:

Officials in Chechnya are launching a new line of toys designed to represent Chechen folk heroes and historical figures.

BBC News reports that Khamzat Khirakhmatov, the Chechen Republic's commissioner for children, believes Western imported toys, like those based on superhero franchises, are "figments of unhealthy imaginations" which can damage a child's psyche.

To combat such imported toys, Khirakhmatov aims to replace them with ranges representing Chechen historical figures. This push will be backed by new cartoons and books about the republic's history.

Nine prototype models are being created and a mass production of 10,000 toys is due to start in May.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019