Character Options' ChillFactor brand will be appearing at the Good Food Show Summer this weekend, at its own ice cream stall-style stand.
It marks Character's thrid appearance at the NEC event, and this year the firm will be demonstrating the ChillFactor Ice Cream Maker.
The ChillFactor Slushy Maker will also be on show with drinks being made exclusively fro Feel Good Drinks.
"We are delighted to return to the Good Food Show Summer, as this is the ideal way for us to reach an adult audience, many of which will be future buyers of ChillFactor for themselves if not for their children or younger relatives," said Character Options brand manager, Kathryn Ludlum.
"This year there’s even more reason to be at the show as we have more ChillFactor products to display. What’s more, we will also be previewing our new ChillFactor Yoghurt, and Jelly Makers which will be released later in the summer."
The ChillFactor team will be at the Good Food Show Summer from June 12th to 15th, and will be sampling slushy treats and ice cream to 80,000 visitors.