Character scoops Pat rights

Character Options has become the new master toy licensee for the Postman Pat brand.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The agreement covers all products to include toys, playsets, plush and collectables. Character will begin developing new product lines for Postman Pat and new product will appear in store early 2009 to co-incide with the brand new series which airs on CBeebies and BBC Two.

Entertainment Rights has 80 episodes of Postman Pat in its catalogue which is exclusively licensed to the BBC and the brand new series (26x15 minutes episodes) sees Postman Pat in a new job as he takes on a promotion as Head of Special Delivery Service (SDS).

Claire Shaw, Director of Consumer Products, Entertainment Rights, said: "In the new BBC series for Postman Pat, we are taking the much loved and well known characters of the show into a newly extended dynamic environment. The show has an expanded diverse cast, a fleet of new vehicles, new locations and dynamic, fast-paced storylines, which provides an excellent basis from which to develop innovative new toy products.

"Character Options has an incredibly strong pedigree in exploiting children’s television shows and we are confident they will take Postman Pat to another level within the pre-school toy category.”

Jon Diver, MD of the Character Group said: “Postman Pat is an iconic brand with an established heritage which has continually delighted pre-schoolers for over 25 years. Character’s plan is to produce a comprehensive range of toys on a new scale to that previously seen in the market, including characters from the classic and new series.

"The range will be heavily promoted from the first week we ship in early 2009. We believe that the license will become an important brand within our portfolio and a top five pre-school property”.

Related

5_Pocoyo.jpg

Character calls the Doctor

Character Options has snapped up the master toy license for the BBC's all-new Dr Who series. The new series is already in production and will feature Christopher Eccleston...

5_Pocoyo.jpg

Bear scoops sheep line

Golden Bear has acquired the master gift and toy  licence for Shaun The Sheep, Aardman's forthcoming new television series.

5_Pocoyo.jpg

Character on track

Character Options has announced its full-year results, with turnover up but pre-tax profits down on last year.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.