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Character on track - ToyNews

Character on track

Character Options has announced its full-year results, with turnover up but pre-tax profits down on last year.
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Sales for the year rose by 30 per cent to £98.8 million, and during the second half of the year by 57 per cent. Pre-tax profits totalled £161,000, compared to £3.2m last year.

Chairman Richard King (pictured) commented: ?Within our Toys, Games and Gifts Division, we have achieved a very strong improvement in our ability to develop our own good quality and saleable product lines, both under our own brands as well as under licences.

?Our enhanced ability to design and develop a more advanced product base within our Digital Division should present opportunities for further expansion in both product and customer base.

"I am pleased to report that the new financial year has started with both our divisions trading above our internal forecasts and with a higher level of sales and orders than at the corresponding point last year.?

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