Character on top at half time

Character Options' half time financial results show turnover up 50 per cent in its toys and games business,  and group pre-tax profits up from a loss of £1.9m to a surplus of £3m.
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In the six months to Feburary 28th 2006, group revenues were up 53 per cent to £66.6m. Revenues from the toys and games business were up from £27.2m to £40.7m. Earlier in the year the firm sold off its Hong Kong-based Digital division for £10.3m.

Chairman, Richard King (pictured), said: "During the first six months of the current financial year the Group underwent a major reorganisation with the disposal of its digital business in February 2006. The structure of the group is now designed to maximise the strength of and focus on the core business of toys, games and gifts."

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