Character kicks off This Is Me push

New 'wholesome' doll line to benefit from TV, print and social networking drives.

Author:: ToyNews Online
Publish date:: Aug 22, 2007
Social count:: 0

Fresh from its deal to sponsor the inaugural Nickelodeon UK Kids' Choice Awards, ambitious Character Options has revealed further details of its marketing push for its new This Is Me doll collection.

According to a report in Marketing Week, the campaign has a tagline of 'There's a New Wholesome Toy on the Town' and will include TV ads, free ringtones and social networking, plus magazine promotions and a search for six real life 'Style Sisters' in conjunction with Nickelodeon.

It is thought to be the first time that a jingle from a toy range will be turned into a ringtone - which can be downloaded from www.character-online.co.uk and via text message. It will be pushed in the TV campaign, on packaging and via the website.

TV spots will also run on GMTV, Nickelodeon, Cartoon Network, Boomerang and Pop. Online activity can be found on MySpace and YouTube.

Online branding will also be at www.nick.co.uk, as well as on its own microsite, branding on all retail promotions and a presence at the Awards.

New children's channel launches in five CEE territories today.

TV, online, print media, in-store events and media tours all planned for boy brand.

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Construction micro-figures and play-sets to benefit from one of firm's biggest TV schedules this year.

TV, online and competition to win a pony planned to boost popular brand.

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TV, sponsorship and PR to drive new property on; Activity with London Zoo will also raise awareness.

Character Options believes it can take Plastwood’s Supermag magnetic construction brand into the mainstream, having taken on exclusive UK distribution rights for the line, and already has a range of Dr Who licensed kits being readied for a Christmas launch

The Character Group is looking to make the most of the current Sudoku craze, picking up two products endorsed by TV presenter Carol Vorderman.

Carte Blanche, Vivid and Topps products will all be featured in new commercial.

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.