Chapman bolsters portfolio with new ideas

Firm expanding reach out of pre-school with older boys comedy, live action and an animated adult sit-com.
Publish date:
Social count:

Creator of Fifi and the Flowertots and Roary the Car, Keith Chapman has admitted that he is now developing shows outside of his traditional pre-school remit - including a live action idea and an adult animated sit-com.

In a special Open to Question feature on, Chapman was responding to questions from the licensing community.

Asked what was next for the company, he said: "We have several new shows in development. We have another pre-school show, this time a 'skins' live action idea, very educational.

"We are working on a boy's comedy, aimed at six to nine year-olds in conjunction with a world famous production company, which is very exciting. And an action adventure, aimed at eight to 11.

We are also looking at an adult, edgy show, an animated sit-com, that there seems to be a lack of at the moment. We are looking to co-pro these shows. Also, I am personally working on a full-length movie, live action with CGI characters. But there's a long way to go."

However, Chapman was keen to point out that the company wouldn't be abandoning its existing shows and their fans.

"On the contrary, we're growing them all the time with new series, theatre shows, new international territories and new licensees," he said.

To view the full interview, please go to


5_19_Keith Chapman 206x250.jpg

Open to Question: Keith Chapman

In a regular series of special interviews, ToyNews invites members of the licensing community to ask the questions. In the hotseat this month: Keith Chapman, Creative Director, Chapman Entertainment?


Jumbo's big ideas

Dutch-owned Jumbo is expanding beyond its traditional niche as a games and puzzles company into pre-school licensing and other areas...


New look for Turner channels

ToyNews can reveal that Turner Broadcasting is due to unveil changes to its portfolio of kids’ channels, which currently consists of Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Boomerang +1, with Cartoonito becoming a new dedicated pre-school channel. 



Hasbro plans to build on the success of ITNG after the show won the BAFTA for Best Pre-School Live Action Programme 2007.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.