The programme will follow the shortlisted inventors from concept to prototype through to the big pitch.
The series will be broadcast on Channel 4 and partner with a major retailer. The firm is in contact with a number of stores to be part of the judging panel.
Once the winner has been decided, the programme will continue to follow the product’s journey as it is designed and manufactured and hits shelves in time for Christmas.
The series will be filmed this spring. If you think you have got what it takes to create the toy of 2009 please send some information about yourself and your product and your contact details to firstname.lastname@example.org.