Changes afoot for LeapFrog

LeapFrog has announced a number of new initiatives after posting a third-quarter loss, lining up new products, expanding to China and taking other steps to improve results.
Publish date:
Social count:

The firm posted a third-quarter net loss of $49.7 million, compared with profit of $32.8 million a year earlier.

The company cited a 24 per cent sales decline and said it recorded more than $20 million of inventory reserves partly as a result. It also cited a non-cash valuation allowance of $43 million against deferred tax assets.

Sales fell to $184.7 million from $242.8 million a year earlier. Sales in its US consumer division fell 28 percent, while international revenue was off 4.8 percent.

The firm said it would introduce a line of successor products to LeapPad, update its Leapster educational games and change the design of products to cut costs to turn around results.

Slower sellers will also be deleted from its lineup, and it will expand its age segment with the new FLY Fusion line in 2007. Test marketing has begun in China, and a full launch will take place next year.



LeapFrog continues recovery

LeapFrog has posted a wider first-quarter loss, but the firm says it is on course to continue its recovery after sales of its LeapPad system peaked.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.