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CES adds toy event - ToyNews

CES adds toy event

Electronics show aims to highlight technology in toys and its impact on kids.
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The Sandbox Summit: A Playdate with Technology, which will be hosted by the Consumer Electronics Association (CEA) and the Parent’s Choice Foundation, will include a one-day conference on how technology influences the ways kids play and learn.

Gary Knell, president and CEO of Sesame Workshop, will be guest speaker at the conference, which will be held on January 8th, 2008.

The exhibition, which will run from January 7th to January 10th, will display high-tech toys and media along with products being designed for the market in the future.

Exhibitors will include Commodore Gaming, Entropia Universe, Red Lion Interactive, Shuttle Computers and War Machine along with Microsoft and Sony.

Karen Chupka, senior vice president of events and conferences at CEA, producer of the International CES said: “The relationship between the worlds of play and technology has grown stronger as the market for high-tech toys gains momentum.”

“The 2008 International CES will be the global destination where attendees will witness the true merging of creative digital play with consumer technology,” Chupka said.

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