A new-look CBBC will roll out in September as the BBC looks to attract a wider audience, with a MMO children's world being a key part of its plans.
The BBC has joined with Red Bee, Fallon and Nice Tech to bring its campaign to fruition.
As a result, CBBC is scheduled to air the new adventure series Escape from Scorpion Island and the Sarah Jane Adventures; a take off of Doctor Who to complement already popular brands Tracey Beaker, Shaun The Sheep and Raven.
Children will also be able to explore, inhabit and communicate with others on the online environment called Adventure Rock, an infusion of various BBC brands.
Anne Gilchrist, creative director at BBC, said: “We are operating in arguably the most competitive market in broadcasting. It is important that every part of our output evolves and innovates to keep pace with our audience”.
And keeping the pace is Nice Tech, the firm responsible for developing the MMO world based on new Ragdoll programme Tronji. The game is due to launch in spring 2008.
Over the next four months focus-testing sessions will be held to gain feedback from children and make any necessary design changes to the TV tie-in.
Paul Baker, CEO, Nice Tech, said: “This is a complicated development process which incorporates a series of approval benchmarks. We really respect the success of Ragdoll and are keen to emulate its design quality and high production values”.
“We will implement the highest of development standards to rise to the challenge of doing justice to this innovative new programme,” Baker added.
“We have drawn up tight development processes, specifying regular milestones, detailed design levels, asset lists and test processes. We have reviewed our production systems to ensure that the development process can be continuously tuned, tracked and improved."
The completed game will coincide with the launch of the Tronji on CBBC.