Early learning specialist Braincandy has raised $1 million in funding which will help expand its reach into the children's education market.
Braincandy products are designed to help very young children learn to think more creatively through exploration, experimentation and play. The line currently includes DVDs and music CDs, although the company is planning to move into books, toys, plush, apparel and more areas soon.
The funding came from angel investors and its distribution partner Rhino Entertainment, which is a subsidiary of the Warner Music Group. Braincandy is also now planning a broad marketing effort in support of national retail availability in the US for the fourth quarter of this year.
"The positive response Braincandy has received from the business community, the children's education market and from parents of young children, shows that we've tapped into a large, unmet need for early learning products that engage while they entertain," said Sam Reich-Dagnen, Braincandy CEO.