Cash boost for Braincandy - ToyNews

Cash boost for Braincandy

Further titles to join early learning series after $1 million cash investment.
Author:
Publish date:
5_Pocoyo.jpg

Early learning specialist Braincandy has raised $1 million in funding which will help expand its reach into the children's education market.

Braincandy products are designed to help very young children learn to think more creatively through exploration, experimentation and play. The line currently includes DVDs and music CDs, although the company is planning to move into books, toys, plush, apparel and more areas soon.

The funding came from angel investors and its distribution partner Rhino Entertainment, which is a subsidiary of the Warner Music Group. Braincandy is also now planning a broad marketing effort in support of national retail availability in the US for the fourth quarter of this year.

"The positive response Braincandy has received from the business community, the children's education market and from parents of young children, shows that we've tapped into a large, unmet need for early learning products that engage while they entertain," said Sam Reich-Dagnen, Braincandy CEO.

Related

5_Pocoyo.jpg

Experts boost active campaign

More experts have leant their support to the BTHA?s ongoing campaign to promote the toy industry?s involvement in active play for children>Len Almond, director of the British Heart ...

5_Pocoyo.jpg

Can toys cash in?

Toys can take advantage of what is expected to be a bumper Christmas on the High Street, according to the British Retail Consortium.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.