Carte Blanche: Toys could make up 25% of our business - ToyNews

Carte Blanche: Toys could make up 25% of our business

Company is happy with its progress in the toy market so far and ambitious for the future.
Author:
Publish date:
11_carte-blanche-interview-paul-haines-stephen-haines.jpg

Greetings specialist Carte Blanche says toys could go on to make up around 25 per cent of its turnover within five years.

Licensing and business development director Paul Haines told ToyNews in an exclusive interview: "We’ve been [in the toy industry] for nine months. We’re the new kid on the block, but the toy trade has embraced us because it knows the heritage of the brand – as well as retailers and consumers.

"Given we’ve been in toys for nine months but in the greetings market for 25 years, toy represents a small per cent [of our turnover]. It’s a difficult question to answer because a lot of it depends on our global distribution and licensing programme. 

"Five years down the line it could be 25 per cent or it could be a lot higher. We’re ambitious, certainly."

Read the full Carte Blanche interview here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.