Cards manufacturer challenges young designers - ToyNews

Cards manufacturer challenges young designers

Richard Edward launches the Suit You Sir competition to design a new playing card suit.
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The challenge is open to students between 11 and 19, and aims to fuse art, design and technology, enterprise and education.

In partnership with Waddington’s No 1 playing cards, Make Your Mark campaign, The Worshipful Company of Makers of Playing Cards and Greenwhich EBP, the competition is initially open to Bexley, Lewisham and Greenwich boroughs, with plans to extend it into an annual competition with national reach.

Students can enter as either individuals or as a small team. They must create original playing card faces over 54 cards and the two Jokers. An accompanying narrative piece outlining the reason behind the design and ideas around commercialisation is also required.

The closing date for entries is February 2009 and the winner will be announced at the start of March 2009. The winning design will be made into a pack of playing cards, with 500 of these donated to the educational institution. The individual or team will also have the opportunity to work with the production team at Richard Edward.

Louisa Moger, marketing director at Richard Edward, said: “This is a fantastic opportunity for our organisation, and our partners, to engage with education to find the very best in raw talent.?

Paula Knights, UK marketing manager for Waddingtons Number 1, added: “Waddingtons Number 1 are thrilled to be involved with this project. We feel that the combination of the long heritage of playing cards with young, fresh talent will result in a playing card pack design which is symbolic of today’s generation and the culture of the 21st Century. We’re really looking forward to seeing the entries.”

Mindy Wilson, business relations manager, Make Your Mark, also said: “Suit You Sir shows how a small business can engage creatively with education and in so doing not only offer young people a real opportunity to have a go, but also support their own business objectives. I hope that more SMEs throughout the UK will be encouraged to follow Richard Edward’s example.”

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