Candylab Toys smashes Kickstarter goal for Awesome Wood Cars

The indie start-up has secured over $60,000 for a second series of its handmade wooden toy cars.
Publish date:
Social count:

Independent start up, Candylab Toys has returned to Kickstarter to seek funding for a second series of its hit range of stylistic wooden toy cars.

Apart form having one of the coolest names in the industry, Vlad Dragusin has also just surpassed $60,000 in funding, twice his original goal of $30,000.

Inspired by vintage cars, Awesome Wood Cars is the follow up series to Dragusin’s first collection, named Mo-To, which launched across the US last year.

The designer and toy inventor reports that reaction to the first series been excellent and has been met with ‘great enthusiasm.’

Dragusin’s root to retail has not been traditional, and found that the style of his products lent themselves to an alternative market, that saw his collection take residence in museums and men’s fashions stores.

“There has been great enthusiasm from museums, design and speciality retailers and even men’s fashion stores, which was a pleasant surprise to us,” Dragusin told ToyNews.

“It has admittedly been slower in traditional toy stores, where branding, tie-ins or plain low pricing plays a key role, but we are working on something good for that segment, too.”

Candylab Toy now has a distribution agreement in place with various design stores and higher end retail outlets in the UK.

“We decided to launch a second series because, I think at this point, our supporters would be disappointed if we didn’t,” he continued.

“The exposure is fantastic and there is nothing like the tight time frame of Kickstarter to whip up production and logistics.”

Candylab Toys’ Awesome Wooden Toys project has 38 days remaining on the crowd funding site. Check out the campaign here.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.