Canal Toys has appointed a new vice president for sales across North and South America.
Peter Todd has stepped into the role, as the firm plans to mirror its European and Asian success across the territory.
Todd will oversee all of Canal Toys’ sales operations in the Americas, including the management of internal sales staff and the outside sales representatives.
In his new role, he will handle key accounts and customise new sales initiatives and specific mass market programmes.
An industry veteran, Todd arrives at Canal Toys after nearly four years as Vice President of national accounts at Fashion angels Enterprises.
His career in toys began as the specialty sales manager at Spin Master before he moved on to roles as director of sales and president of sales positions at Sababa Group and Banshee Products respectively.
President and CEO of Canal Toys, Bill Uzell, said: “We are overjoyed to have Peter join our team. His vast sales experience in the toy industry is a major benefit as we launch our products in the US, Canada Mexico and South America.”