Canal Toys launches So Glow DIY to the UK

Anthony Grimaud, CEO, has described early reaction to the range as “phenomenal,” with orders being made since February this year.
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Canal Toys has launched its So Glow DIY range to the UK.

Described as ‘simple and mess free,’ the range of DIY kits enable children to create and customise their own Light Up Magic Glow Jars while each set comes with its own collectable character.

“We are thrilled to launch the So Glow DIY range in the UK,” said Anthony Grimaud, CEO for Canal Toys UK. “Canal Toys prides itself on creating something different, our in-house team has been designing, manufacturing and preparing this on trend Arts and Crafts product range ready for peak season.”

Grimaud has described early reaction to the range as “phenomenal,” with orders being made since February this year.

“Now product shipments are underway, we are looking forward to speaking to even more trade customers who want to boost their Arts and Crafts category with something special. We will be fully supporting this new range with a comprehensive marketing and media campaign in 2018,” he added.

The range includes the So Glow DIY Magic Jar Studio, So Glow DIY Magic Jar Tool Case, So Glow Magic Jar Mini Kit 3 Pack, So Glow DIY Magic Jar Large Kit and So Glow DIY Magic Jar Mini Kit.



Canal Toys names Anthony Grimaud its UK CEO

Bringing with him over 20 years’ experience in the toy industry, Grimaud boasts a background that has seen him work with Tiger Electronics, Hasbro, Spin Master and most recently as global VP at HTI.

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