Can you help solve 'Rainbow Baby' mystery?

ToyNews has had an unusual request for info about a sales agent called Rudi Cross, as part of an ongoing paternity search.
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ToyNews has had an unusual request for info about a sales agent called Rudi Cross, as part of an ongoing paternity search.

In a letter to ToyNews, the partner of David Stevenson has appealed for help in his ongoing search to find his real parents and believes a former toy industry sales agent called Rudi Cross, linked to a London toy wholesaler called Hereward Trading, may hold some answers.

The letter, from Julia Howell, reads: "I'm hoping that you or your readers may be able to help my partner David Stevenson.

"David was found on a doorstep in a block of flats in Golders Green, London in December 1960 when he was just a few hours old. The police rescued him in response to a 999 call. There was lots of media attention at the time, the press having dubbed David 'The Rainbow Baby' as he was dressed in clothes of many different colours.

"No-one ever came forward to claim him and he was
eventually adopted by a loving family.

"David is now 48 and earlier this year the Daily Mail ran a fresh appeal for his parents to come forward and I've been helping David follow up the leads.

"It's a very long story, but over the past three months we've come an incredibly long way, having found witnesses who have been able to tell us that David wasn't left where the police found him and this new information has given us a very strong lead as to who David's father was.

"As a result, we are now very urgently wishing to speak to anyone who worked at Hereward Trading Co. Ltd, who were based on the Euston Road in London in the 1940s-1960s. Hereward Trading was a toy wholesale distributor.

"We are particularly hoping to hear from anyone who remembers a sales agent by the name of Rudi Cross. Rudi was an Austrian-Jewish refugee who came to the UK in the late 1930s and became a naturalised British citizen. After leaving Hereward Trading, Rudi worked for Angel Toys (1962 onwards) - we have spoken to his former colleagues but feel we do need to speak to anyone who worked with Rudi at Hereward.

We understand that Rudi was very well known in the wholesale toy industry in the 1960s and 1970s. He was a close acquaintance of the famous Ally Gee of Timpo Toys (in fact Ally was a witness at Rudi's wedding).
If you can help us get this message out to toy industry professionals we would be so very grateful.

Anyone with any information can visit a website at or email at



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