Can toys cash in?

Toys can take advantage of what is expected to be a bumper Christmas on the High Street, according to the British Retail Consortium.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The BRC says consumers will spend more than £11 billion on Christmas presents over the next five weeks, with the figures ten per cent up on 2005. Goods to the collective value of £33 billion will be bought in December, an increase of six per cent compared to last year.

In the two weeks leading up to December 25th alone, £15 billion will be spent on Britain's high streets, the BRC claims. The research says up to five per cent of festive spending will be conducted online.

But the BRC is confident that Christmas 2006 will prove to be a good one for retailers, following a tough 12 months.

The trade association's director general, Kevin Hawkins, said: "These are encouraging predictions for the retail sector after a tough year which has seen a slump in consumer confidence, escalating costs and falling prices. The high street is definitely eager for a boom Christmas.

"Christmas is by far the most important time of the year for many retailers and it is also the best indicator of how confident consumers are heading into the new year. I think sales figures this Christmas will give us a genuine read on the state of economy in the short term."

Related

5_Pocoyo.jpg

E-Day for online toy sales?

Online retailers are expecting today to be the biggest shopping day of the year, with the pioneering Firebox site proclaiming it to be a record Christmas having just notched up its one millionth order since it began.

5_MUSIC & MOTION CHOO CHOO.jpg

Tin hats on for a tough 2009

According to the British Retail Consortium, conditions are tough for consumers and retailers at the moment and predictions are for a challenging 2009. Ronnie Dungan reports...

5_Mr Tickle Toy.jpg

Encouraging start for toys

January was the strongest performing month since last May, according to the British Retail Consortium, with like-for-like sales growing 1.1 per cent. Many consumers were taking advantage of the bargains available and New Year sales to purchase replacement goods and essentials rather than treating themselves to extras.

10_social-media-210.jpg

Can social media boost sales?

Sites like Facebook and Twitter are a free way of marketing your store or brand, but can they replace word-of-mouth buzz? Dominic Sacco asks toy retailers...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.