CAMPAIGN OF THE MONTH: Schleich play figures - ToyNews

CAMPAIGN OF THE MONTH: Schleich play figures

Schleich has launched a major new merchandise and point of sale programme for retailers to increase sales opportunities.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

As part of a time limited marketing initiative, Schleich is offering its new and existing retailers a shelving system which will be subsidised by the firm to varying degrees, dependent on the package taken.

The initiative is aimed at retailers which are committed to introducing the Schleich brand for the first time. However, retailers which are looking to extend their existing area in-store can also benefit.

To read the full feature, simply click here.

Related

5_42035_New Sept.jpg

Schleich play figures

Schleich has once again launched a major new merchandise and point of sale programme for retailers to increase sales opportunities on its range of play figures and play sets...

807_mypictr_300x300(3).jpg

CAMPAIGN OF THE MONTH: Jumbo

Jumbo has launched an integrated campaign for Grow with Jumbo, its educational puzzle and game range, including print, PR, online and a schools partnership?

3385_mypictr_300x300.jpg

CAMPAIGN OF THE MONTH: Lego Ninjago

January 2011 sees the launch of a brand new theme, Lego Ninjago, within the Lego Portfolio. It offers children aged six and over an entirely new experience that bridges physical action play, Lego product building and interactive online experience, with a ninja theme.

175_mypictr_300x300(5).jpg

CAMPAIGN OF THE MONTH: Fisher-Price Trio

Trio is a brand new concept in building play, which has been developed in Mattel?s Play Lab. The collection comprises a series of construction play packs at a range of different price points and age suitabilities.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.