CAMPAIGN OF THE MONTH: Polly Pocket

Mattel has launched Polly Pocket?s Best Day Ever campaign with an extensive 360 degree marketing programme. The national promotion is supported by TV, online, print, partnership and in-store activity...
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All activity directs to a high impact microsite which brings to life the brand values of fun, friends and adventure that make Polly Pocket’s Best Day Ever. The site encourages girls to share their ultimate best day ever and the best will come true.

TV
A year-long television advertising campaign sees Polly Pocket appear on screen every month throughout 2011, with Polly’s Best Day Ever the focus this month.

National promotion
A large scale national partnership with Chessington World of Adventures supports the promotion with money can’t buy prizes to be won.

Online and Print Ads

A digital advertising campaign will see Polly Pocket’s Best Day Ever feature on leading children’s websites, while a series of print ads will feature in key younger girls magazines.

Partnership
Polly Pocket has also launched a partnership with Girl Guiding UK for direct to girl communication of the campaign, with exclusive content including an online game, competitions and group activities for Rainbows.

www.pollypocketbestdayever.co.uk

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