CAMPAIGN OF THE MONTH: MV Sports

MV Goochicoo dolls combine interactive features with doll-play. The range is backed with TV, online and other marketing activity
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The Goochicoo dolls are a range of large soft and cuddly interactive dolls. The tried and tested concept of little girls interacting with dolls has been supplemented with new ideas and new technology.

The combination of fun and cuddly large dolls with an ability to interact with their own accessories was already being explored at MV, but it needed a certain character to bring the concept to life.

To read more about the campaign, click here.

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