CAMPAIGN OF THE MONTH: LeapPad Explorer

This summer, LeapFrog is launching its latest electronic learning platform ? LeapPad Explorer, a multifunctional learning tablet device for children ages four and up. A sort of my first iPad, except you?re probably not allowed to call it that?
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Building on the success of the Leapster Explorer, the LeapPad is designed to change the way children learn and play. Available in English-speaking markets at a price of £79.99, it comes complete with an accelerometer and five-inch colour touch-screen with HD-like graphics.

At launch it will boast a library of over 100 learning games, videos, e-Books, flash cards and more, featuring well-known characters – all fully compatible with the existing Leapster Explorer library. Software automatically adjusts the learning across over 100 experiences, so children can develop at their own pace.

It has a built-in camera, a video recorder, a microphone and an animation studio. The software covers school subjects like maths, science, geography, world languages and music, as well as life skills like teeth brushing. As children develop they can practice their hand writing with step-by-step instructions and a chunky child-friendly stylus.

The Creativity Suite allows for customisation, with kids able to add personal photos, drawings and wallpaper to their content.

On the LeapPad, e-Books add to the learning experience as characters come to life, and there are interactive activities which sound out words to help young readers.

As with all LeapFrog connected products, LeapPad Explorer will allow parents to track their child’s progress and achievements with the LeapFrog Learning Path.

Parents receive regularly emailed updates so they can share in their child’s accomplishments and see where additional support may be needed. This system is designed to help parents find new ideas and approaches to their children’s development.

TV

LeapFrog has over 3,000 TVRs and an extensive online campaign planned for the brand launch later this year. The firm will also be showcasing the device at the Gadget Show Live this April, generating further buzz and consumer interest ahead of the launch. 

Chris Spalding, senior vice president for EMEA and Asia at LeapFrog, said: “LeapFrog created the first interactive learning experience with the iconic and original LeapPad learning system in 1998.

"After more than ten years of research into the most proficient ways for children to learn, we are doing it again with LeapPad Explorer, a multifunctional learning tablet that will ignite children’s imaginations and learning, whilst providing fantastic entertainment for all the family. We believe this will be the must-have gift for all little learners from 2011 and beyond.”

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