CAMPAIGN OF THE MONTH: Hasbro, Trivial Pursuit

Hasbro continues to update and reinvent its classic game brands and has hooked up with superbrand Guinness to formulate a six-week pub promotion around Trivial Pursuit?s latest incarnation, Trivial Pursuit: Bet You Know It.
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Hasbro continues to intrigue and engage consumers with its Trivial Pursuit brand in new and innovative ways.

Taking trivia to the masses, the firm has entered into a unique collaboration with Guinness makers, Diageo, to deliver a six-week ‘Guinness Pub Quiz powered by Trivial Pursuit’ programme.

The pub quiz format has been rolled out across over 2,500 pubs around the UK. Specially designed question packs have been created highlighting the new style content and question format, in a bid to whet quiz-going Trivial Pursuit fans’ appetites.

Leading its adult games category, Hasbro continues to reinvent Trivial Pursuit to make it relevant to today’s audience.

Trivial Pursuit: Bet You Know It remains the hero product in the range, the most inclusive version of the game. Players don’t have to know the answers to win, but they do need to know the other players and know them well.

The game is designed for any social situation, taking the best bits of the traditional Trivial Pursuit game and combining them with high stakes betting for added adrenaline.

Players must place their trust in the knowledge of their friends and bet on whether or not their opponents know the answer.

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