CAMPAIGN OF THE MONTH: Barbie

Mattel signed up some celebrity help for its latest, sales-driving, DVD release.
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Mattel signed up some celebrity help to ensure its latest Barbie DVD release provides retailers with maximum sales potential to back the range of dolls and accessories it supports…

Barbie’s 12th DVD movie Barbie and The Diamond Castle will have its earliest ever release on 8th September maximising sales opportunities for retailers.

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