CAMPAIGN OF THE MONTH: Air Hogs Hover Assault, Spin Master - ToyNews

CAMPAIGN OF THE MONTH: Air Hogs Hover Assault, Spin Master

Best-selling R/C brand Air Hogs will be further boosted this autumn, with its latest product set to benefit from a strong marketing drive including activity on CITV.
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Air Hogs – the number one radio-controlled property – is aiming to grow its presence in the R/C category further with the launch of Air Hogs Hover Assault. 

The product combines ground and air remote control with an all-terrain machine, which also allows the user to blast missiles from four bays.

It features Air Hogs patented Steady Fly Technology for super stable flight, dual rotors, a proportional throttle for precision steering and a trim adjuster. It is available in two colours and frequencies, and is aimed at children aged ten and above.

TV

A high-impact TV commercial will drive awareness of the four key features of Hover Assault – the ability to drive, jump, blast and fly.

The campaign will run throughout the autumn season, alongside TV promotions featuring the top-selling R/C Vectron Wave.

SPONSORSHIP

As part of Spin Master’s ongoing sponsorship of weekday CITV mornings, Hover Assault will open and close ad breaks with a punchy ten-second ident. Air Hog Vectron Wave, new winch helicopter Fly Crane and the ultimate R/C toy, Battle Tracker, will also be featured in separate idents.

PR

Hover Assault has already been named as one of Tesco’s top 12 toys for Christmas 2012. Further PR coverage for Hover Assault this autumn will include TV appearances, write-ups in gadget magazines, plus coverage on blog and review websites.

In addition, Air Hogs has a strong social media plan, with a dedicated following on both popular social sites Facebook and Twitter.

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