A cafe has opened in Japan strictly for stuffed animals.
At Tokyo's Nuigurumi Cafe, consumers pay around $40 for their plush toys to enjoy a day of food and activites, reports The Huffington Post.
A day at Nuigurumi Cafe starts with a limo ride to the cafe, complete with a berry welcome drink, before the toys enjoy lunch, coffee, activities and an overnight stay.
Their human owners then get a souvenir and a photo album to see what their stuffed pal has been up to.
Is it insane?
Does the ToyNews team want one to open up in London immediately?
Check out the images below to see how a stay at Nuigurumi Cafe pans out: