Kids can use the Kidizoom to take photos, make movies and play games.
Features include interchangeable face plates for personalisation, a creative workshop to edit photos and a range of in-built games to play on the go or via the TV or PC.
VTech claims that children will find it easy to capture and snap away with a dual viewfinder, 1.8-inch high-resolution colour LCD screen, flash, and big chunky buttons. It has 16MB of internal memory but takes SD cards.
The Kidizoom costs £59.99 and is available now, with a pink version exclusive to Toys R Us.
Meanwhile, firm recently announced its full year results which showed pre-tax profits up and revenues rising 21.5 per cent.
The firm reported a pre-tax profit of $201.5m for the year to March 31st against $140.1m last year. Revenue increased to $1.46bn from $1.20bn a year ago.