Bulldog Licensing signs Sindy

The licensing agency will represent iconic doll brand ahead of 50th anniversary year.
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For the licensing programme, Bulldog will be targeting sectors that tie in with Sindy's fashion style, including fragrance, accessories, apparel, jewellery and footwear.

Autumn 2012 marks the beginning of the celebrations for Sindy’s 50th anniversary, bringing the brand into the spotlight. Plans are in place for a Sindy exhibition at a high profile London venue to explore her influence on British style.

A number of other initiatives are in discussion to coincide with the milestone. Over the last 50 years, Sindy has been an air hostess for British Airways, a ballerina, a champion dressage rider and has starred in lectures to students of fashion at the University of East London.

"Sindy occupies a very special place in British culture and is familiar to millions, as well as being a brand with a serious reputation as a fashion icon,” said Bulldog MD Rob Corney.

"The brand’s 50th anniversary next year will produce a huge amount of publicity and we are looking to develop a programme that concentrates on high-end fashion product. We are already attracting considerable interest from licensees and are expecting to announce on new deals very soon."

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