BUILT TO LAST: Ten years of Bob the Builder

As part of the tenth anniversary of Bob the Builder, ToyNews spoke to licensor HIT and key licensee Martin Yaffe.
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Bob the Builder is one of the most successful pre-school characters of all time, with even Barack Obama adopting his catchphrase for his recent election campaign. Samantha Loveday talks to Hit's Jon Owen and Ronnie Yaffe from Martin Yaffe about the role the toy line has played in his success.

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Built to last

Bob the Builder is one of the most successful pre-school characters of all time, with even Barack Obama adopting his catchphrase for his recent election campaign. Samantha Loveday talks to Hit's Jon Owen and Ronnie Yaffe from Martin Yaffe about the role the toy line has played in his success...

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