Build-A-Bear Workshop unveils Valentine's Day scented bears

The bears feature candy-scented fur and come with customised clothing.
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Build-A-Bear Workshop has introduced a new range of scented bears, in time for Valentine’s Day.

The collection of scented, make-you-own Sweet Hugs gifts boast candy-scented fur, designed as a Valentine’s Day present.

The new Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear and Sweet Hugs Pup’s scented fur has been made possible thanks to Celessence Technologies microencapsulation, which uses touch to release the fragrance.

Plus, each bear can come with a recordable chip to feature a personalised message, known as Build-A-Sound, as well as customised clothing and plush conversation hearts.

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