Build-A-Bear Workshop teams with Make-A-Wish for Valentine's Day campaign

Each time a guest makes a donation, they will be asked to sign a Valentine greeting for a child in a local hospital.
Publish date:

For first time internationally, the Build-A-Bear Workshop will commemorate Valentine’s Day by offering consumers the opportunity to 'Share Your Heart' by making a donation to Make-A-Wish.

From now through to March 31st, 2015, shoppers in the US may make a donation of $1.00 or more via in-store or online checkout while consumers in Canada, the United Kingdom and Ireland can make a donation at checkout, and will also have the opportunity to purchase a satin heart to benefit Make-A-Wish.

The charity grants life-changing wishes for children with life-threatening medical conditions. Satin hearts will be sold in Canada for $1, in the United Kingdom for £1 and in Ireland for €1. Each time a guest makes a donation, they will be asked to sign a Valentine greeting for a child in a local hospital.

One-hundred percent of the donations and funds from satin hearts collected will benefit Make-A-Wish, which received more than $440,000 in 2014 from Build-A-Bear Workshop and its guests in the U.S.

“Valentine’s Day is one of the busiest – and most sharing – times of the year at Build-A-Bear, so it is the perfect opportunity to ‘share your heart’ to help Make-A-Wish create special days for the children who need them most,” said Sharon John, chief executive officer, Build-A-Bear Workshop.

“We are honored to support an organisation that delivers so much hope and happiness to children with life-threatening medical conditions.”

David Williams, president and CEO, Make-A-Wish America, added: “Our alliance with Build-A-Bear Workshop has raised money that will allow us to provide the powerful, life-altering benefits of a wish experience to more wish children.

“We are delighted to again be working closely with a company that shares our commitment to making life better for children on Valentine’s Day and every day.”


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.