Build-A-Bear Workshop has teamed up with Carnival Cruise Line, to bring its range of customable plush bears to kids at sea.
The first Build-A-Bear Workshop At Sea is being rolled out aboard Carnival Dream, and is set to board all 25 ships by summer 2017.
Kids will be able to create their own bear that can be customised with a variety of outfits and accessories.
Plus, kids will also get the chance to create monkeys, leopards and turtles, as well as a St. Jude Bear with proceeds benefiting St. Jude Children's Research Hospital.
"Build-A-Bear Workshop is a popular part of American culture and we're delighted to provide our guests with an opportunity to make their own custom-designed bear and create a lifetime of memories," said Christine Duffy, president of Carnival Cruise Line.
“We are equally grateful to partner with Build-A-Bear Workshop to help raise money for the special kids at St. Jude Children's Research Hospital.”
Guests will be able to make their bears at pop-up Build-A-Bear Workshop At Sea workstations located within the Camp Ocean facilities or join the ships' cruise directors.
Sharon John, president and CEO of Build-A-Bear Workshop, added: “Build-A-Bear Workshop stores have always been a destination for families, and our partnership with Carnival Cruise Line will offer passengers the chance to take part in the fun of making new furry friends while on-board.”