Build-A-Bear launches new Promise Pets range

New line also boasts an accompanying mobile app that teaches children about animal care.
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Build-A-Bear has launched its new Promise Pets plush range.

Breeds in the collection include the Golden Retriever, Beagle, Yorkshire Terrier and Persian Kitten with more breeds to come throughout the year.

The Promise Pets line also boasts an accompanying mobile app that teaches children about animal care through an interactive play experience.

As part of the launch, Build-A-Bear is teaming up with and the Petfinder Foundation to help shelter pets find happy homes.

Until May 31st, consumers in the US can make a donation of $1.00 or more, via in-store or online checkout, to the Build-A-Bear Workshop Foundation to support local educational outreach programs that teach children about caring for pets.

"Build-A-Bear is the perfect partner to help us educate families, especially children, about how they can help find happy homes for amazing pets currently available in shelters and rescues," said Emily Fesler, marketing manager, Petfinder.

"We believe if children learn at a young age, their compassion for animals will carry through their entire lives and hopefully spur them to adopt pets of their own in the future."

Gina Collins, chief marketing officer, Build-A-Bear, added: "In line with our strategic product expansion initiative to create play beyond the plush, our Promise Pets interactive app provides a platform to teach children the importance of animal welfare and responsibility for their care.

"Furthermore, our partnership with Petfinder is a testament to Build-A-Bear's heritage of supporting animals in domestic pet adoption programs, and underlines our commitment to add a little more heart to life with unique philanthropic collaborations."



Build-A-Bear to launch Honey Girls range

Aimed at an older, Tween audience, the range of three plush characters will be available in stores and online and are brought to life through interactive stories, songs and music videos via an accompanying app.

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