Build-a-Bear heads to India

US company opens first store in New Delhi.
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US-based Build-a-Bear Workshop has opened its first outlet in Delhi, bolstering its presence in the Indian market.

The chain - where kids can customise a stuffed toy of their choice by choosing its voice, clothes and name - entered India in April with two stores in Mumbai. The new store, at Shoppers Stop, Rajouri Garden, is its third store in the territory. Build-a-Bear currently operates over 300 stores in 15 countries.

"Build-a-Bear workshop is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience," said Indranil Chakraborty, business head (India) of the firm told IANS.

"We are not in the business of selling bears - we are selling an experience that one goes through while creating one's own furry friend," he added.

"The response of the customers at the stores in Mumbai has been overwhelming. We are selling approximately 200-300 toys in a week.

"In 2009, we will enter all metros of India and then move on to two tier cities like Chandigarh, Ludhiana, Lucknow and Cochin. By 2010 we plan to come up with 25-30 stores in the country," continued Chakraborty.


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