Build-A-Bear Workshop and retailer Hot Topic are set to debut a new line of plush bears, along with outfits and matching pieces for fans to snap up.
As Build-A-Bear celebrates its 20th anniversary this year, the two firms are introducing the new collections for teens and young adults who have grown up with the iconic bears.
Known as the Furry N’ Fierce collection, accompanying outfits and accessories will be available for each bear from Build-A-Bear.
“The new Furry N’ Fierce collection gives them the opportunity to reconnect with their youth while expressing their individuality,” said Jennifer Kretchmar, chief product officer at Build-A-Bear Workshop.
“We have been neighbours with Hot Topic stores at shopping destinations for many years, but this is the first time we have worked together to create a line of furry friends, accessories and clothing. As we celebrate our 20th birthday in 2017, we are excited to introduce a new collection that appeals to Build-A-Bear and Hot Topic fans.”
Meanwhile, the matching adult styles will be on sale in select Hot Topic stores and online, along with a Funko Pop! vinyl figure.
Cindy Levitt, SVP of merchandise and marketing at Hot Topic, added: “We are so excited for this unique collaboration between two pop-culture-driven retailers, combining fashion inspired by Hot Topic and cuddly, furry bear.
“We can’t wait until Furry N’ Fierce launches so we can all be wearing the same outfits as our furry friends.”