BTHA reveals Max-It shortlist

The BTHA has revealed the short-list of nominations for this year's Max-It awards.
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The awards, which will be handed out at the BTHA's AGM on May 29th, have been created to focus attention on excellence in the fields of design and communications across the business of hobbies, games and toys.

They aim to recognise individuals and both small and large companies who have displayed outstanding innovation in 2007.

The 2008 shortlist is as follows:

Best Marketing/PR Campaign:

Dangling Carrot PR (Trunki brand launch development)
Hasbro UK (In the Night Garden)
Flair/Evolution PR (Gazillion Bubbles World Record)
Mega Brands/Fosbury PR (Iwan Lloyd Roberts)
Mattel (Barbie at the Symphony)

Best UK Toy:
Dream Town Rose Petal Cottage (Worlds Apart)
Gr8 Kit Scrap Heap Welder (Character/Evolve NPD)
Towgo the Trunki (Trunki Tactics)

Best Non-UK Toy: 
X-Rotor PicooZ helicopter (Silverlit Toys)
Moon Sand (Spin Master)
Dragonfly (Character/WowWee)
FurReal Friends Squawkers McCaw (Hasbro US)

Best Game:
Splashy the Whale (Character/Seven Towns)
Monkey Madness (Hasbro UK)
Goldenballs (Vivid)
Monopoly Here & Now (Hasbro UK)
Planet Earth DVD (Imagination Games)
Planx (Hippychick)

Best Hobby:
Aqua Beads (Epoch/Flair)
Scaletrix Digital (Hornby)
Cool Cardz Design Studio (Bang Creations/Flair)
Play-Doh Octopus (Hasbro US)
Kids Labz Green Science Collection (4M/GreatGizmos)

Best promising new talent:
Anna Sheard (Hasbro)
Nic Aldridge (Vivid)
Hannah Collip (Vivid)
Andy Gosling (Mattel)

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