BTHA calls for Max-It entries

Awards aim to recognise individuals and groups who have shown innovation in the industry.
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This year’s nominations are being accepted up to February 29th, with the winners being announced at the BTHA AGM on May 29th.

Nine awards will be given out, recognising talent in the areas of design, marketing and PR. There is also a Critic’s Choice award, which has no entry criteria.

Judging will be in two stages, with the final winner of each category being selected from a shortlist of three nominees.

The categories include: Best new UK toy design; Best new UK game design; Best new UK hobby design; Best marketing or PR campaign; Best promising new talent –design; Best new non-UK toy design; Best new non-UK game design; Best new non-UK hobby design; Best promising new talent – marketing

Information on the Max-It awards can be found at or to receive guidelines, a nomination form and rules email


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