Brite Power sold

Brite Power has been sold to Liverpool-based wholesaler Benross Marketing, with boss Charles Spieler staying with the firm part-time for a period while also helping to establish French firm Canal Toys in the UK.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Brite Power, trading as Benross, will by headed up by managing director Anil Juneja, and will continue to market and develop its range of licensed torches, bubbles and spray art in hot licenses including Spiderman 3, Dora the Explorer and all the Disney favourites.

Sales will be handled by national account manager Kate Burchell and Charles Spieler as sales consultant.

“We are really excited about this important acquisition, we have big plans for Brite Power with both developing its own ranges as well as introducing new licensed product areas, where Benross already has considerable market strength. We look forward to working with all Brite Power’s customers and suppliers to build for the future,” said MD Anil Juneja.

Meanwhile, Canal turns over about £25m in France and specialises in large arts and craft sets, kids consumer electronics and electric ride-ons with licenses such as Spiderman, Disney and Dora.

A number of licenses have been acquired for the UK including Dora Arts and Craft sets,
Dora Beads, Dora consumer electronics including TV/DVD Boom Box, playhouses and activity and also Spiderman Consumer electronics including TV/DVD, LCD TV and a BoomBox MP3 player.

Related

5_Pocoyo.jpg

Brite Power hit by blaze

Brite Power has been rocked by a fire at its HQ in Prestwich, which has destroyed much of its stock, but the firm has reassured customers that it is still trading and will still be attending upcoming trade fairs.

The power of bloggers

Ahead of this year's FunFest Blogger Summit, miPR's Kirsty Barr looks at why more firms should recognise the power and influence of the blogging community.

5_Pocoyo.jpg

Saitek sold

Electronic games specialist Saitek has been acquired by video games peripherals manufacturer Mad Catz for around $30m.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.