Brite Power sold

Brite Power has been sold to Liverpool-based wholesaler Benross Marketing, with boss Charles Spieler staying with the firm part-time for a period while also helping to establish French firm Canal Toys in the UK.
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Brite Power, trading as Benross, will by headed up by managing director Anil Juneja, and will continue to market and develop its range of licensed torches, bubbles and spray art in hot licenses including Spiderman 3, Dora the Explorer and all the Disney favourites.

Sales will be handled by national account manager Kate Burchell and Charles Spieler as sales consultant.

“We are really excited about this important acquisition, we have big plans for Brite Power with both developing its own ranges as well as introducing new licensed product areas, where Benross already has considerable market strength. We look forward to working with all Brite Power’s customers and suppliers to build for the future,” said MD Anil Juneja.

Meanwhile, Canal turns over about £25m in France and specialises in large arts and craft sets, kids consumer electronics and electric ride-ons with licenses such as Spiderman, Disney and Dora.

A number of licenses have been acquired for the UK including Dora Arts and Craft sets,
Dora Beads, Dora consumer electronics including TV/DVD Boom Box, playhouses and activity and also Spiderman Consumer electronics including TV/DVD, LCD TV and a BoomBox MP3 player.

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