As part of the activity, Britains Farm Toys will sponsor the Young Countryside Reporter initiative, which will run across Open Farm Sunday, the NFU roadshows and other regional events between June and September 2010.
The NFU’s Why Farming Matters More Than Ever campaign highlights the importance of farming in terms of food production, the environment and the economy.
The Young Countryside Reporter competition has been designed to educate and entertain children involved in the campaign. Britains Farm Toys will offer budding reporters £200 worth of farm toys by writing a report of their visit to a farm.
The competition encourages children aged five to 12 years to take an active interest in the country they live in and then articulate their experiences.
Craig Varley, Learning Curve director of marketing for OEM & Farm commented: “We’re thrilled to be supporting one of the NFU’s key campaigns.
"The summer events are a fantastic way for children – and adults – to learn various aspects of farming such as where food comes from, wildlife habitats, maintaining the countryside, farming as a business and even biofuels.
“We’re hoping that the competition will inspire children to really get involved this year and express why farming matters to them."
NFU campaigns and events officer Jon Chinery added: “Thousands of children visit our roadshow and other NFU events around the country every year to find out more about food production in this country.
“Many of our members also open up their farms to families and school groups and the Countryside Reporter competition is a great way to get younger visitors to really think about their time on a farm.
"We know the fantastic prizes on offer from Britains Farm Toys will encourage lots of youngsters to share their thoughts on what they saw, touched or even smelt.”
Competition flyers will be distributed throughout the summer events. Log onto www.whyfarmingmatters.co.uk for further information.