The two firms will link up again, following their inaugural partnership last year.
The competitions include a national poetry challenge and a colouring-in contest and will be launched at the LEAF Open Farm Sunday this year, before being promoted at farm shops, in schools and by the NFU Let’s Talk Farming roadshow.
The poetry competition invites eight to 12 year-olds across England and Wales to enter, while a farm scene colouring-in contest is targeting a younger group of four to seven year-olds. Winners of each challenge in eight regions across England and Wales will receive £100 worth of Britains Farm Toys.
Jon Chinery, NFU campaigns and events officer, said: "We know thousands of children are fanatical about life on farms and the British countryside so we hope this competition lets them show their creative side.
"Open Farm Sunday is an ideal launch pad for this initiative as it is sometimes the first experience for many young people of the world behind the farm gates. The NFU Let’s Talk Farming roadshow will visit more than 80 county shows, schools and town centres this year and is another great way to promote the competitions."
The Let’s Talk Farming roadshow features Annabelle the model dairy cow, a farmland stage with Astroturf floor, landscape backdrop with video footage of farm animals, tractors and crops, straw bale and cow-hide seats.
Craig Varley, Learning Curve’s director of marketing for OEM & Farm, said: "Following the success of Britains partnership with the NFU last year we’re excited to be supporting the Open Farm Sunday campaign once again and hope that our involvement will actively encourage children to engage in farm play as well as take an active interest in the country they live in.
"This year we’ll also have a presence at the NFU roadshows to inspire children to really get involved and articulate this through drawings, colourings and poems. We’re looking forward to seeing just what they make of their experiences."