PxPixel
Brio signs Disney deal - ToyNews

Brio signs Disney deal

Wooden toys specialist signs up Playhouse Disney railway range.
Author:
Publish date:
5_Pocoyo.jpg

Brio has signed a three-year license agreement with Disney to make wooden railway sets and wooden preschool products based on Playhouse Disney. The agreement involves Mickey Mouse Club House with well-known characters such as Donald Duck, Mickey Mouse, Minnie Mouse etc and My Friends Tigger & Pooh.

“A significant share of the global toy market is licensed products within well known toy assortments. Brio is a leading manufacturer of wooden toys, which is why it is exciting for us to strengthen our portfolio with a European license agreement with Disney. We look forward to the new collaboration where we can combine the strength of the Brio brand and our distribution channels within Europe, with the strengths of Disney as a commercial partner.” says Brio’s CEO Thomas Bräutigam.

Brio's product development is now in process and the products will be launched at the trade fair in Nürnberg in February 2008 and be out in the Autumn of 2008 until 2010. The agreement includes sales in Europe, Russia and former Soviet republics, Israel, Turkey, Africa and the Middle East.

Related

5_Pocoyo.jpg

BRIO acquires nursery brand

BRIO has bought up the remaining half of Norwegian firm ENG (European Nursery Group), in which it already owned an existing 50 per cent. The firm has signed an agreement to acquire the

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.